There is a systematic approach to entrepreneurship.

For tech founders in early-stage, the 3W Framework is foundational for developing a clearly articulated sales plan and achieving customer-problem fit.

“Without a framework to figure out who your customer is, what they are buying, and why they buy it, ensuring your success is like trying to find a needle in a haystack” (Amos Schwartzfarb).

The real creativity in selling isn’t only the act of selling itself. The creativity comes in sales operations where you design the structure of the sales process. For growth-stage companies and beyond we dive deep into your sales strategy and sales organization, helping you gain control over your pipeline health and scalability.

Your Go-To-Market Growth Plan is the roadmap for success. Leveraging consultative guidance allows startups to gain expert perspectives and avoid roadblocks or missteps.

We provide deal coaching for founders who don’t have the budget for inhouse-sales but need advice and support while implementing their early action plans.

Business Consulting for B2B Startups 

3W Framework
(Early-stage)

Market Opportunity Strategy

Deep 3W: Who? What? Why?

Refined Positioning:
UVP and Offer Pitch

Go-to-Market Growth Plan
(Early-stage)

Crafting a Beachhead Strategy

Foundational Pricing

Demand Generation and Growth Channels

Deriving Messaging and USP

Sales and Marketing Funnel

Key Metrics and OKRs

Action Plan

Sales Strategy & Support
(Growth-stage and later)

Sales Process & Playbook

Sales Pipeline Management

Strategic Analytics

Team Performance

Founder Deal Coaching
(Early-stage)

Jumpstart Complex Sales

Customer Development

Sales Negotiations