Our services

The Go-to-market is a pivotal point in a venture’s lifecycle.

It marks the shift from development to market entry – when months or years of effort are finally tested in the real world. This stage is about more than just releasing a product – it’s the first real test of market fit, customer interest, and the ventures’s ability to scale.

The product launch is the team’s make-or-break moment. Done right, it can be the catalyst for traction, credibility, and growth. Done poorly, it can waste months of effort and damage the brand before it even takes off.

This is where kawka3w comes in.

With our Launch Coach Readiness Assessment we will deliver you an analysis of business readiness across the four core workstreams of your company. Understand where you need to invest before your GTM.

With GTM Strategist Product Management we will make sure that the right people understand why they need your product and your Business Model enables growths.

With GTM Strategist Sales & Marketing we co-pilot your strategy to target the market, to create quick traction and build a sales system that scales.

With Full-Service Launch Coaching you get full support during high stake phases. We ensure that your GTM hits the right market with clarity and impact. We help you to build up sales and marketing that drive growth and deliver rapid results.

Launch Readiness Framework

We collaborate with leading incubators such as i2C and XPLORE, as well as venture capital firms, to continuously refine our core methodology — the Launch Readiness Framework.

This framework captures the essence of our work with ventures in the prototype and early launch phases. Much like a musical instrument, every string of your Go-to-Market Strategy and your Sales System must be tuned and in sync to produce a successful outcome.

The Launch Readiness Framework provides the structure we use to align teams efficiently and guide your work with focus, clarity, and impact.

GTM Strategist Product Management

As your Go-to-Market strategist, we begin by asking three core questions:

Who is your customer?
What are they buying?
Why should they buy it from your company?

These “3Ws” capture the essence of strong product management and serve as the foundation for every successful launch.

From there, we ensure that your Beachhead Segment, your Decision-Making Unit’s pain point, your Value Proposition, and ultimately your Business Model are clearly defined and compelling.

Next, we dig deeper:
What are your unconfirmed hypotheses?
What has been validated through prototype testing?
What can already be committed with confidence?

GTM Strategist Sales & Marketing

We typically begin with an exercise in unit economics to determine your optimal Cost of Sales.

Building on that, we analyze your Product-Channel Fit and define the right Sales Operating Procedures — including funnel management, sales processes, and conversion logic. This is your Sales System that drives your future growth.

We also examine your Value Proposition to uncover your strongest USPs. From there, we ensure your messaging is sharp, engaging, and instantly understood by your target audience.

And then we ask again:

What is still a hypothesis?
What has been validated through testing?
What can be committed with confidence?

Full Service Launch Coaching

We work shoulder-to-shoulder with you and your team for approximately six months — from pre-launch preparation through market entry and into building and implementing an efficient Sales System that drives your growth.

During this phase, we take on key responsibilities:
We lead the development and execution of your Go-to-Market strategy and elevate the business readiness of your venture’s core workstreams.

We also provide hands-on support — from selecting and hiring sales professionals and marketeers to closing key deals — ensuring your launch reaches the right market with clarity and impact.