Who?
Nikolaus is a highly accomplished business manager with more than 20 years of experience serving as a CEO for B2B service companies specializing in innovation, software and hardware engineering, and digital consulting. As a physicist, he always seeks the bigger picture and enjoys delving into complex topics to identify key insights.
The consulting approach of kawka3w is based on two key insights:
For a startup, focusing on the solution too early is inefficient. It's like making a key before finding the door. Instead, uncover problems worth solving first, then create solutions. The 3W framework, developed by Amos Schwartzfarb in 2019, embodies this underlying philosophy. For Nikolaus, it offers an effective perspective for quickly identifying flaws in positioning and guides toward customer-problem fit
Tech founders often face complex challenges and may view sales as elusive. However, they must recognize that sales is a serious profession that should be approached as systematically as any other aspect of a startup's business.
